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Survey: Back-to-school means back to spending | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
JUNE 30, 2016 | BY DAN BERTHIAUME

Parents are increasing their back-to-school budgets, although overall spending is stagnant compared to recent years. According to a new survey of 1,830 U.S. parents of elementary through college students by Mintel, 52% of respondents plan to spend more on back-to-school (BTS) shopping than in 2015.

http://www.retailingtoday.com/article/survey-back-school-means-back-spending
 

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